Snapchat ad revenues to reach nearly $1 billion next year

After weathering criticism of its initial ad offerings, Snapchat is poised for explosive growth in ad revenues in the coming years, according to eMarketer’s first forecast of ad revenues for the social platform. Worldwide, it will generate $366.69 million in ad revenues this year, with that figure jumping to $935.46 million in 2017. “Advertisers are…Read more Snapchat ad revenues to reach nearly $1 billion next year

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Snapchat to grow 27% this year, surpassing rivals

In the battle among the social networks to attract new users, 2016 will be a banner year for Snapchat. It will grow its user base by double digits, pulling ahead of Twitter and Pinterest in the US for the first time, according to eMarketer’s latest forecast on mobile messaging apps. And the gap will only…Read more Snapchat to grow 27% this year, surpassing rivals